T07 Website redesign statement of work
Website redesign statement of work
This statement of work defines the scope, deliverables, acceptance terms and payment schedule for the Fernhill Hotels website redesign, for signature by both parties. Prepared by Parallel Studio for Fernhill Hotels. This SOW sits under the master services agreement signed Jan 14, 2026, and governs this project only.
Sample template: the firm, people, clients and figures are fictional and shown for illustration only.
Live example from the Dashboards app, shown with Cedar & Stone's demo data.
Scope and deliverables
Everything listed below is included in the fixed fee. Anything not listed is out of scope unless added by a signed change order.
| Deliverable | Description | Format | Included |
|---|---|---|---|
| UX audit and sitemap | Review of current site, booking funnel and analytics; proposed information architecture | PDF and Figma | Yes |
| Wireframes | Low-fidelity wireframes for 8 templates: home, property, room type, offers, dining, meetings, contact, 404 | Figma | Yes |
| Visual design system | Component library covering typography, color, buttons, cards, forms and the booking widget shell | Figma | Yes |
| Responsive build | Coded templates for the 8 approved wireframes, desktop, tablet and mobile breakpoints | Staging site | Yes |
| Booking widget integration | Front-end integration with Fernhill's existing booking engine (SynStay) via documented widget embed | Staging site | Yes |
| CMS training | Two live sessions on publishing pages in the client's CMS, recorded | Recording and guide | Yes |
| Copywriting | New copy for the 8 templates | Google Docs | No, client supplies final copy |
| Photography | New property and room photography | N/A | No, client supplies assets |
Delivery phases
gantt
title Fernhill Hotels redesign timeline
dateFormat YYYY-MM-DD
section Discovery
UX audit and sitemap :done, d1, 2026-09-21, 10d
Wireframes :done, d2, 2026-10-01, 8d
section Design
Visual design system :active, d3, 2026-10-09, 12d
Client review round :d4, 2026-10-21, 5d
section Build
Template build :d5, 2026-10-26, 15d
Booking widget integration :d6, 2026-11-05, 6d
QA and content load :d7, 2026-11-10, 7d
section Launch
Launch and DNS cutover :milestone, d8, 2026-12-11, 0d
The visual design phase is the current phase. Client review of the design system is scheduled for Oct 21 to Oct 26; a delay there shifts every later date by the same number of days.
Out of scope
What this SOW does not include
The fixed fee does not cover: content copywriting for any page, professional photography or video, an e-commerce or gift-card module, multi-language translation, paid media setup, or migrating hosting away from Fernhill's current provider. Fernhill remains responsible for supplying final copy and approved images by the dates in the content deadlines below. Consequence of late content: each week copy is late past Oct 28 pushes the build phase, and therefore the Dec 11 launch date, by one week.
Acceptance criteria
If Fernhill does not respond within 5 business days, the deliverable is treated as accepted and the project moves to the next phase.
Payment schedule
| Milestone | Amount | Due | Status |
|---|---|---|---|
| Signing deposit | $8,500 | On signature | |
| Design system approved | $8,500 | Oct 26, 2026 | |
| Staging build complete | $8,500 | Nov 17, 2026 | |
| Launch | $8,500 | Dec 11, 2026 |
Total fixed fee: $34,000. Invoices are due net 15. Work on the next phase pauses if an invoice is more than 10 days overdue.
Sign-off
| Role | Name | Signature | Date |
|---|---|---|---|
| Agency | Reuben Okafor, Engagement Lead, Parallel Studio | Pending | |
| Client | Ingrid Solberg, Director of Marketing, Fernhill Hotels | Pending | |
| Client counter-signer | Owen Marsh, Finance Director, Fernhill Hotels | Pending |
Legal review
This SOW was reviewed against the master services agreement by Parallel Studio's legal counsel on Sep 18, 2026. No conflicting terms were found. Fernhill's own legal team should review the liability and IP clauses in the master agreement, not this SOW, if further review is needed.
Change requests
Anything outside the deliverables table above requires a written change order stating the added work, price and effect on the Dec 11 launch date. Verbal requests during calls are not binding until confirmed in a change order.
How to use this template
Duplicate this page for each new redesign engagement. Fill every variable below before sending for signature; if a required value is missing, show Needs review in that field rather than leaving it blank or estimating.
| Variable | Meaning | Required |
|---|---|---|
{{client.name}} | Client the engagement is for | Required |
{{agency.engagement_lead}} | Agency contact who owns delivery | Required |
{{scope.deliverables_table}} | List of included and excluded deliverables | Required |
{{schedule.launch_date}} | Committed launch date | Required |
{{payment.total_fee}} | Total fixed fee for the engagement | Required |
{{payment.milestones}} | Milestone amounts and due dates | Required |
{{legal.review_date}} | Date agency counsel reviewed this SOW | Optional |
Do not send this SOW to a client for signature until every required variable is filled and the payment schedule totals match the fee stated in the master agreement.