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T68 Metric definition register

Metric definition register

Analysts agreeing a metric definition with a client data lead

Kestrel Fitness 3 in collision check 1 comparison overdue Client-visible

One register of what every figure in the Kestrel monthly pack means: the calculation, the source, the owner, the client approver and the date each definition takes effect. Kept by Arjun Mehta, analytics lead at Northfold Analytics, with Sofia Reyes, senior analyst, and read by Grace Whitfield, head of membership data at Kestrel Fitness. Register as of October 1, 2026.

Sample template: the firm, people, clients and figures are fictional, and the embedded view holds synthetic sample records.

How a definition is adopted

✓Proposed
Collision check
Client review
Approved
Effective

A definition enters as Proposed with an owner, a calculation, a source field and a period basis. In Collision check Northfold tests it against every existing measure that shares its name, its population or its period basis. Grace Whitfield approves it in Client review, Arjun Mehta then sets the effective date, and an approved definition is never applied to packs that have already been released. Rejected and Superseded definitions stay in the register with their reason, so the same debate is not repeated. The position marked above is Visits per active member, which is in Collision check today.

Effective in the pack5Kestrel Fitness
Approved, starting soon2Oct 5 and Oct 26
In collision check31 comparison overdue
In client review31 waiting on Grace since Sep 25

Effective register

The view lists the definitions that are in force or approved with a start date, for every client Northfold reports for: 13 effective and 5 approved, 18 in all, of which 7 belong to Kestrel Fitness. Read across each row for the definition, calculation, source, period basis, owner, approver and effective date. A row dated after today, such as Cancellation rate (Oct 5) or Membership revenue per active member (Oct 26), is approved but not yet in a released pack.

Before you share this page with a client

This sample view holds definitions for several clients, including Brightline Dental Partners, Marlowe Freight and Copperleaf Hotels. Switch the embed to a view filtered to Kestrel Fitness before you send this page to Grace Whitfield or anyone at Kestrel, so no client sees another client's definitions.

Collision rules

A collision is two figures that carry the same name or the same idea but are calculated differently. Four rules apply before any definition reaches Grace:

  1. One name, one calculation. A figure that counts differently gets its own name.
  2. One period basis. The register uses four-week periods, so a calendar month figure is restated before it is adopted.
  3. No overlap inside a ratio. A numerator and a denominator must not count the same members twice.
  4. A comparison that runs past its due date goes to Arjun Mehta, and the definition stays in Collision check until it is finished.

Same idea, two numbers: Active members and the finance export

The pack counts Active members as paid or frozen memberships at period end, and the finance export counts paid members only. The two figures differed by 640 in September. Under rule 1, Paid members sits beside Active members rather than replacing it. Sofia Reyes owns the proposal, which is in Client review with Grace Whitfield.

Live example from the Dashboards app, shown with Kestrel Fitness' demo data. Block dates move forward each week, so they can differ from the sample dates on this page.

Same measure, different period: Visits per active member

Tomas Ferreira submitted it for club operations. It uses calendar months while the register uses four-week periods, and it overlaps Average weekly visits. Adopting it as written would change two pages of the pack. Arjun Mehta asked on Sep 29 for a restatement in four-week periods, and the resubmission must also name which existing measure it replaces.

Overlap inside a ratio: Freeze rate

Frozen memberships sit inside Active members, so the numerator and the denominator overlap. Sofia Reyes is testing Paid members as the base before the definition goes to Grace Whitfield.

Overdue: the Class fill rate comparison

Club operations counts class capacity per room, and the timetable counts it per class. The comparison was due Sep 26 and is overdue because the timetable export is missing two of the fourteen clubs. Tomas Ferreira owns it. Until both counts can be compared for every club, Class fill rate stays in Collision check and no class fill figure appears in the pack.

Recent changes

Kestrel Fitness definitions that moved since August, newest first. Packs affected counts the packs a change touches, and an approved change is not restated into earlier packs.

DateDefinitionStatusWhat changedPacks affected
Oct 26, 2026Membership revenue per active memberApprovedApproved by Grace Whitfield on Sep 30. Starts with the pack for the period beginning Oct 26; earlier packs are not restated.3
Oct 5, 2026Cancellation rateApprovedTakes effect with the October pack and replaces Monthly churn rate, which is Superseded with its history kept.4
Sep 30, 2026Average membership lengthClient reviewGrace Whitfield asked to exclude cancellations inside the 14 day cooling off window. Sofia Reyes is rerunning September with and without them.1
Sep 29, 2026Visits per active memberCollision checkRestatement in four-week periods requested by Arjun Mehta.2
Sep 21, 2026Inactive member shareRejectedGrace Whitfield preferred one visit measure, and Visits per active member already covers member activity.0
Sep 7, 2026Peak hour check-insEffectiveIn force for staffing rotas. Guest passes are included because they use the same turnstile event.2
Aug 24, 2026Reactivated membersEffectiveThe 90 day gap that keeps short pauses out of joiner figures was agreed with Grace Whitfield on Aug 20.1
Aug 10, 2026New joinersEffectiveReturning members are counted in Reactivated members, so the two figures never overlap.3

Definition card

Every entry in the register carries the same card. The example is Cancellation rate, which Grace Whitfield approved and which first appears in the October pack.

Cancellation rate
StatusApproved, effective Oct 5, 2026
DefinitionShare of members active at the start of the period who cancelled during it.
CalculationCancellations in the period divided by active members at period start.
SourceFinance export, field cancellation.date
Period basis and unitFour-week period, percent
Definition ownerArjun Mehta, Northfold Analytics
Client approverGrace Whitfield, Kestrel Fitness
ReplacesMonthly churn rate, kept as history for packs before Oct 5, 2026
Packs affected4
Collision noteTakes effect with the October pack and replaces Monthly churn rate.

The first use of this definition is held

The cancellation section of the October pack is held in draft until a full finance export is confirmed, so the first Cancellation rate figures will arrive after the rest of the pack. The definition is in force from Oct 5 regardless. Arjun Mehta has told Grace Whitfield, and the held section is released only after the export is verified.

Review cadence

The register is reviewed before every pack is assembled. Anything past its due date is raised with Arjun Mehta the same day.

Register review, every pack release
✓List approved definitions with their effective dates before the pack is assembled (Arjun Mehta)
✓Record the Oct 26 start of Membership revenue per active member, approved by Grace Whitfield on Sep 30
✓Record the rejection of Inactive member share on Sep 21 with its reason
Resubmit Visits per active member in four-week periods and name the measure it replaces (Tomas Ferreira, requested Sep 29)
Finish the Class fill rate comparison once the timetable export covers all fourteen clubs (Tomas Ferreira, due Sep 26, overdue)
Get Grace Whitfield's answer on corporate trial passes for Trial conversion rate (waiting since Sep 25)
Rerun September Average membership length with and without cooling off cancellations (Sofia Reyes)
Tell Grace Whitfield that Cancellation rate takes effect on Oct 5 (Arjun Mehta)
Register in use, Q3 2026 (sample figures)Result
Figures disputed by Kestrel3
Time to explain a discrepancySame day, from the register entry
Packs affected by approved changes7 (Cancellation rate 4, Membership revenue per active member 3)
Onboarding time for a new analystNot measured yet
Who keeps the register
AMArjun MehtaAnalytics lead, Northfold Analytics, definition owner and effective dates
SRSofia ReyesSenior analyst, Northfold Analytics, collision checks and proposals
GWGrace WhitfieldHead of membership data, Kestrel Fitness, client approver
How to use this template

Keep one register per retained client and refresh it before each pack is assembled. Fill the variables below from the register entry; the embedded view must be filtered to the same client before the page is shared.

VariableMeaningRequired
{{client.name}}Client organization the register belongs toRequired
{{register.as_of_date}}Date the register was last reviewedRequired
{{metric.name}}Name of the definition as printed in the packRequired
{{metric.calculation}}Calculation in words, with numerator and denominatorRequired
{{metric.source_field}}Source system and field the figure is read fromRequired
{{metric.effective_date}}Date the definition takes effectRequired
{{approver.name}}Client person who approves the definitionRequired
{{owner.name}}Analyst who owns the definitionOptional

If a required value is missing, show Needs review in its place and hold the entry; never fill it with a guess. If the register cannot be read, show Unavailable instead of the table.

The live Dashboards blocks on this page show the Kestrel Fitness demo profile. Point each block at your own client's profile, or remove it, before you share the page. Filter the embedded view to the same client as well.